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npr.org - 14 readers, 454 Tweets - For years, the Wheaties slogan — "breakfast of champions" — has been invoked by beer lovers who pop open an adult beverage before noon. Now the company's putting its name on a beer.
fortune.com - 4 readers, 105 Tweets - It's a wheat beer, obviously.
nbcnews.com - 4 readers, 181 Tweets - Wheaties says it's partnering with a craft brewery to create a limited-edition beer.