Smarketing: 5 Goals that will Align Your Sales & Marketing Stars

Are your Sales and Marketing teams buddy-buddy? Let’s face it: There can be a lot of contention between Marketing and Sales teams, but studies from MarketingProfs show that companies with Sales and Marketing alignment can generate over 2x more revenue. In this article, we will dive into how to turn your separate Sales and Marketing teams into a unified Smarketing team.Read the full article