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adweek.com - 7 readers, 200 Tweets - The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the rising popularity of ad blockers. So it's launching an effort called L.E.A.N.
wsj.com - 11 readers, 24 Tweets - Shares of payment-processing giant First Data slipped in their trading debut after pricing below expectations late Wednesday in the largest initial public offering of the year.
techcrunch.com - 11 readers, 516 Tweets - Twitter is giving advertisers a new way to measure the effectiveness of their campaigns. The company is making this data available through what it's..
techcrunch.com - 12 readers, 316 Tweets - Most people are familiar with Uber as the ridesharing king; it has taken the world by storm, with much fanfare. Less has been written about its new family..