The IAB Takes On Ad Blocking By First Admitting The Industry Screwed Up

by Ginny Marvin
“We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience.” That’s the IAB’s admission of industry complicity in the swell of discontent about digital advertising and use of ad blockers. In reaction to this screw up and in the face of rising awareness and availability of ad blocking tools, the Interactive Adve ...Read the full article