What Is Programmatic Direct Display Advertising?

by Douglas Karr
We’ve shared what programmatic advertising is and interviewed Adobe’s senior prod­uct mar­ket­ing man­ager for Adver­tis­ing Solu­tions, Pete Kluge. And we’ve explained real-time bidding, the process used by programmatic systems to acquire ad space via advertising networks. Advertising inventory isn’t just available across advertising networks, though.Read the full article