Can Facebook Win Local?

by Michael Boland
Facebook is taking over the world, including publishing, shopping, and stalking. But what’s its fate in local? I recently dissed Facebook’s viability for local search, simply due to user intent: It’s regarded more as a place to find drunk pictures of my friends than someone to fix my roof. Out of fairness, let’s examine the areas of local that it’s winning: Facebook was firs ...Read the full article