Can SSL, Trust Seals and Other Security Indicators Increase Conversions?

Imagine you’re in the waiting room at the “Smiles 4 Dayz” dental office. There’s some standard elevator music playing, and everything seems pretty average. Except that, as you’re filling out the new patient form, you notice there aren’t any dental school diplomas lining the walls of the office (not one…). Even more curious, the form lists the dentist as simply “Mrs. Liza Hoover,” not “Dr.Read the full article

Google I/O 2014 - HTTPS Everywhere

Speaker(s): Ilya Grigorik, Pierre Far Description: Data delivered over an unencrypted channel is insecure, untrustworthy, and trivially intercepted. We must protect the security, privacy, and integrity of our users data. In this session we will take a hands-on tour of how to make your websites secure by default: the required technology, configuration and performance best practices, how to migrate your sites to HTTPS and make them user and search friendly, and more. Your users will thank you. Watch all Google I/O 2014 videos at: g.co/io14videos