Inside Global Radio’s plan to put Europe’s audio ad spend on a par with US

Global Radio, home to popular U.K. stations including Heart and Capital, is on a mission to make buying audio advertising simpler across Europe. In particular, it wants to see music streaming services and radio networks in Europe play a more prominent role in media plans, as they do in the U.S. where music streaming service Pandora is the fourth-largest mobile ad business afte ...Read the full article