Inside the digital marketing push to keep the UK in the EU

The “In” campaign is in full swing. It launched on Oct. 12 and promotes Britain’s continued membership in the European Union. But the launch event of the effort, officially labeled Britain’s Stronger In Europe campaign (BSE), was almost as unfortunate as its acronym, when campaign lead Lord Rose claimed staying in the EU would save each person £480 million a year, instead of £480.Read the full article

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