It had to happen: An agency is pitching clients on Snapchat

by Tanya Dua
Agencies love to hop on to a fad, even if its one mostly used by teenagers. It was perhaps inevitable that an agency is using Snapchat to win new business. GiantSpoon, a marketing agency with offices in New York and Los Angeles, is using the platform to put out a series of briefs on a wide range of cultural and marketing topics — from GIFs to emojis.Read the full article