Jay Baer's Youtility: Why Your Marketing Should Be About Help, Not Hype

Would you rather make a customer today or gain a customer for life? In his book, Youtility: Why Smart Marketing is About Help Not Hype, Jay Baer offers valuable Marketing advice that challenges conventional wisdom and backs his claims with real-life examples. In his own words, this is what Youtility is all about: “If you sell something, you make a customer today; if you hel ...Read the full article