Link building from a holistic SEO perspective

by Marieke Van De Rakt
At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work.Read the full article