New research: An exceptional path to social selling success

“Social selling” is certainly a red-hot buzzword but it is also one of the most difficult cultural changes to attain in a company. So often we have training and expectations and then sales people go right back to the way they have always done things. That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University.Read the full article