Personalization: The Biggest Issue Keeping CMOs Up at Night

Of all things that keep CMOs up at night, data is the worst culprit. More CMOs felt unprepared for the "data explosion" more than any other marketing challenge, according to an IBM Global CMO Study. Under pressure to "personalize" marketing, CMOs now toss and turn at night thinking about the data that should allow them to target relevant content to the right person via the right channel.Read the full article