The Global Gaming Market: Drivers of Growth and Mobile Advertiser Opportunities

Factors Leading to Rapid Growth in Global Gaming 1. Connectivity The games market continues to accelerate globally, as the F2P model moves West and Western IPs spread East. Combined, the more saturated markets of Western Europe, Oceania and the US have made up 51% of the $75.5 billion global games market, with LATAM, MEA, Eastern Europe and Asia accounting for 49%.Read the full article