The Lush Cosmetics guide to selling skincare products online

Baskets of candy-colored “bath bombs,” Lush Cosmetics’ signature product, make the store feel more like a confectionery than a skincare shop. For the beauty-obsessed, a visit can stir the same youthful excitement: Pots of body butters, balms and eccentrically shaped soaps are all available to smell and slather on. It’s tough to translate that sensory experience to the digital realm, though.Read the full article