Think Differently About RLSA & Boost Your Conversion Volume

by Susan Waldes
Remarketing is an important part of most AdWords account strategies these days. Aside from search (including Shopping campaigns), remarketing campaigns are probably the most utilized and successful campaign type for SEM advertisers. RLSA (Remarketing Lists For Search Ads) has been around for a couple years, and in a way, it combines the best of both search and remarketing.Read the full article