Consumers Buy From Amazon But Want To Buy Directly From Brands

by Greg Sterling
According to a recent Nielsen “Global Trust in Advertising” report “branded websites are the second-most-trusted advertising format, behind recommendations from friends and family.” That represents a huge marketing and e-commerce opportunity that isn’t being fully realized. According to an April 2015 survey from BrandShop (n=1,055 US consumers), a company that provides e-com ...Read the full article