Google Brings RLSA To AdWords Shopping Ads With Shopping Remarketing Lists

by Ginny Marvin
Google is introducing shopping remarketing lists to extend the reach of RLSA campaigns beyond text ads to PLAs and local inventory ads (LIAs). The lists will enable advertisers to customize shopping bids for cart-abandoners, loyal customers, nearby shoppers, etc. when they search for products on Google. The announcement comes just ahead of the holiday shopping season.Read the full article