How to use PPC for PR crises and online reputation management

by Pauline Jakober
When it comes to online reputation management (ORM) there's no doubt the strong role PPC can play if you need something quick to address the problem. Following on from Marcela De Vivo’s recent article on online reputation management here I’ll be sharing with you ways you can combat bad press during times of public relations crises by using PPC as a weapon in your ORM arsenal.Read the full article