Publishers’ new old-fashioned newsletter growth hack: contests

by Ricardo Bilton
Clickbait headlines and A/B testing may be publishers’ go-to growth tactics on Facebook and Twitter, but to boost their email subscriptions, they are adopting a more old-fashioned scheme: the contest. Millennial news site Mic, for example, last week launched its “MicCheck $500 Giveaway Contest,” which will hand out $500 to the reader that attracts the most new subscribers.Read the full article