Target Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween Merchandise

by Pamela Parker
It’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka boring), or you go out on a limb with something potentially dazzling and risk that some percentage of the audience won’t be able to see it. Retailer Target, with its “The House on Hallow Hill” Halloween social media effort, bravely went for the la ...Read the full article

The House on Hallow Hill

Find your phone and turn the raven’s trick into a sweet Halloween treat. Stock up at the Halloween Shop at http://tgt.biz/halloweenshop360


The Haunted Dining Hall 360°

Can’t see your dining companions? Don’t worry, they’re there. And so is the raven. But where? To start your adventure from the beginning: https://youtu.be/bfvMB_o3oKw Shop this room at http://tgt.biz/diningroom360 For the best viewing experience, watch 360° videos with the highest quality setting. On mobile, use the latest version of the YouTube app for Android or iOS. Move your phone to look around the room. On your computer, use the latest version of Chrome, Firefox or Opera. Drag around or click the arrows to explore the room.


The Sugar Skull Cantina 360°

Viva El Dia de los Muertos! Dance with the Mariachis as you search for the raven that flew away with your phone. To start your adventure from the beginning: https://youtu.be/bfvMB_o3oKw Shop this room at http://tgt.biz/sugarskullcantina360 For the best viewing experience, watch 360° videos with the highest quality setting. On mobile, use the latest version of the YouTube app for Android or iOS. Move your phone to look around the room. On your computer, use the latest version of Chrome, Firefox or Opera. Drag around or click the arrows to explore the room.


The Ghoulish Graveyard 360°

Ah, you’ve arrived outside, but you’re not out of the woods yet! Have a howling good time in our zombified graveyard. And don’t forget, the raven is somewhere out there. To start your adventure from the beginning: https://youtu.be/bfvMB_o3oKw Shop this space at http://tgt.biz/graveyard360 For the best viewing experience, watch 360° videos with the highest quality setting. On mobile, use the latest version of the YouTube app for Android or iOS. Move your phone to look around the room. On your computer, use the latest version of Chrome, Firefox or Opera. Drag around or click the arrows to explore the room.


The Candy Carnival 360°

Step right up! There’s candy galore at our carnival of spooky delights. Look closely, and you may even spy that phone-taking raven. To start your adventure from the beginning: https://youtu.be/bfvMB_o3oKw Shop this room at http://tgt.biz/carnival360 For the best viewing experience, watch 360° videos with the highest quality setting. On mobile, use the latest version of the YouTube app for Android or iOS. Move your phone to look around the room. On your computer, use the latest version of Chrome, Firefox or Opera. Drag around or click the arrows to explore the room.