The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

“By 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago,” Gartner confirms after a recent customer experience survey. Welcome to what marketing technologists are calling “The Customer Experience Era.” As consumer behavior and technologies continue to evolve, your content marketing strategies need to align with the customer journey.Read the full article