Best Practice Email Marketers Need Not Apply

Every time I’m asked to deliver a presentation on “best practices in email,” it makes me sigh. The reason is simple: Most of the best practices out there are fairly generic and low impact. They include tactics such as: Create a preference center. Allow people to opt-down (they may not want all your email). Use cascading style sheets (CSS) to create responsive emails. Employ more triggers.Read the full article