Cut through the Analytics Clutter, Part 1: Why Standard Reporting Isn’t Built for Diagnostics

by Leslie To
Reporting shouldn’t be just some semi-regular venture where we look into analytics platforms, find performance numbers, dump them into our visualization tool of choice, and then simply hand it over to our bosses or clients. Passively talking about performance and not doing anything about what we see can quickly lead to a stale SEO engagement, one that is far from what we’d li ...Read the full article