Google CTR Study: Data to Consider When Valuing Rankings

You’re running through a client meeting, feeling more and more confident with each slide, when your POC’s boss interjects. “What is the difference in revenue between ranking in position 4 and position 1 for [insert that one head term your POC’s boss cares about]?” A few responses come to mind: Why do we need to answer that question? Doesn’t she know all of the caveats? How c ...Read the full article