Halloween Shopping: How American Adults Prefer to Buy Online

by Austin Paley
With Halloween quickly approaching, we wanted to learn a bit more about how Americans buy candy and costumes so that we could help our clients better understand how to expect users to behave as they shopped for Halloween. Worked with Nielsen’s Harris Poll, we conducted an online study from September 18-22 among 2,016 adults ages 18 and older (of whom 1,313, 69 percent, shop for Halloween).Read the full article