Here’s A Free AdWords Script That Pauses Your Duplicate Broad Keywords

by Daniel Gilbert
In AdWords, broad keywords (with broad match modifier applied) are great. Broad match keywords let you enter the paid search auction without knowing the search queries in advance, as well as giving you a way of getting to difficult-to-predict long-tail users. This is particularly powerful when used in a campaign structure that separates broad and exact keywords.Read the full article