IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent

by Greg Sterling
Today the IAB (and PriceWaterhouseCoopers) released its half yearly Internet Advertising Revenue Report. Total US digital revenues were $27.5 billion for the first half of 2015. Mobile ad revenues were $8.2 billion or just under 30 percent. Search lead all other categories, though its percentage share of desktop advertising is declining.Read the full article