IAB: US Internet Ad Revenues Up 19 Percent In First Half 2015, Driven By Mobile, Social, Video

by Ginny Marvin
The second-quarter of 2015 generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5 percent year-over-year according to the Interactive Advertising Bureau (IAB). For the first half of the year, internet ad revenues in the US totaled $27.5 billion, a 19 percent increase year-over-year. This marks the sixth-consecutive year of double-digit first half year growth.Read the full article