In a galaxy not so far away, brands and publishers really love ‘Star Wars’

by Shareen Pathak
Disney’s “very careful” marketing plan is turning out to be a giant party — and it feels like everyone is invited. While Disney-owned Lucasfilm has been successfully generating an awesome amount of buzz in the run-up to the release of “Star Wars: The Force Awakens,” affiliated brands and publishers working hard to turn some of that buzz into a buck for themselves.Read the full article

Star Wars Kraft Macaroni & Cheese "Can't Play"

Some people think Star Wars Kraft Macaroni & Cheese belongs on a shelf. Others think it belongs on a plate. A father and son disagree on the proper use of Star Wars Kraft Macaroni & Cheese.