Millennials Have Greatest Trust In Ads, Yet Among Heaviest Users Of Ad Blockers

by Greg Sterling
According to Nielsen’s “Global Trust in Advertising” report, Millennials (21-34) showed “the highest levels of trust in online and mobile formats.” Below is a comparison of ad types (digital and traditional media) and generational trust levels that reflects this finding. Source: Nielsen Global Trust in Advertising Survey, Q1 2015 What’s very interesting about this data is t ...Read the full article