Multivariate Testing: What it is and When to Use It

by Thijs De Valk
At Yoast, we’ve written quite a few posts on Conversion Rate Optimization and A/B testing in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post, I’ll explain what multivariate testing is, its pros and cons, and when you should (and should not) be using it.Read the full article