Paid Search Growth Coming From North America, Though CPCs Were Flat In Q3 [Adobe]

by Ginny Marvin
Global paid search ad spend increased 10 percent year-over-year in Q3 2015, according to Adobe’s latest digital advertising report, which looks at billions of aggregated ad impressions across the Adobe Marketing Cloud. That’s down more than half from the year-over-year growth of 22 percent Adobe reported in Q3 2014.Read the full article