Shopping Remarketing Lists Can Increase Your CTR & CVR by 400%

by Mark Irvine
When Google introduced Remarketing Lists for Search Ads (RLSA) in July 2013, advertisers welcomed the ability to cater their bids, ads, and targeting to better reengage their past site visitors on both Search and Display. But savvy advertisers lamented one notable omission from the RLSA targeting – advertisers couldn’t apply an RLSA target to a shopping campaign.Read the full article