Study: Rich Answers Showing Up For 8.6% More Google Queries This Year

by Greg Finn
Google keeps on getting better at delivering answers instead of pages in the SERPs. Stone Temple Consulting released a report today that examined 855,243 queries from July 2015 that were also documented on December 2014. This apples-to-apples comparison showed that Google is now displaying a rich answer for 31.2% of the terms, up from 22.6% in December.Read the full article