Trix is looking for a real rabbit to adorn its cereal boxes

Silly Rabbit, you’re fired! General Mills, at the risk of an age-discrimination claim, is putting on leave the iconic cartoon rabbit mascot that has adorned Trix boxes for 56 years. As part of its initiative to stop using artificial flavors and colors by 2017, the cereal brand is looking for a real rabbit since the cereal is becoming more real and a having a fake rabbit proba ...Read the full article