13 Considerations for Creating Successful Landing Pages from Oli Gardner of Unbounce #MPB2B

by Ashley Zeckman
While B2B marketing KPIs such as views, shares and impressions are important in helping to determine your digital marketing strategy, conversions will always be more important. You have to provide enough value to encourage people to click on your content, and then once they reach your destination, you have to convince them again that it is worth providing their contact information.Read the full article