selective attention test
The original, world-famous awareness test from Daniel Simons and Christopher Chabris. Check out our book and website for more information (www.theinvisiblegorilla.com)
The Asch Experiment
During the 1950s Solomon Asch conducted and published a series of experiments that demonstrated the degree to which an individual's own opinions are influenced by those of a majority group. Demonstrating how a "normal" human being can be pressured into unusual behavior by people they deem as authority figures, or by the consensus of opinion around them.