Adobe, GS&P and Ad Council introduce eye emoji for new anti-bullying campaign

by Tanya Dua
The middle finger and the unicorn emoji are just a few of the 150 emoji that have been released as part of the latest iOS update. But there’s another one that caught people’s eye: a new emoji shaped like a speech bubble with an eye in the center. The eye emoji is part of a new anti-bullying digital campaign by the Ad Council, brands and tech companies including Adobe, Apple, F ...Read the full article

#IAmAWitness Animated Video | Bullying Prevention | Ad Council

This moving video tells the story of Jack-- a teen who's been bullied --and the power of an emoji to change the course of day. Want to have an impact on Jack's life? Check out the interactive version at IWitnessBullying.org. The #IAmAWitness campaign aims to activate the silent majority of kids who witness bullying each day, and empower them to use the new eye emoji to speak up, be a friend and reject bullying. Visit Ad Council’s Official Blog: http://po.st/BlogAdCouncil LIKE Ad Council On Facebook: http://po.st/LikeAdCouncil Follow Ad Council On Twitter: http://po.st/FollowAdCouncil Follow Ad Council On Tumblr: http://po.st/TumblrAdCouncil Follow Ad Council On G+: http://po.st/PlusAdCouncil Follow Ad Council On Pinterest: http://po.st/PinAdCouncil Follow Ad Council On Linked In: http://po.st/LinkedinAdCouncil Sign Up For Newsletters From The Ad Council: http://po.st/SignUpAdCouncil About the Ad Council: Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society. Fore information, news, events, and more, please click here: http://po.st/AdCouncil #IAmAWitness | Bullying Prevention | Ad Council https://youtu.be/-SCGE98nsno Ad Agency: Goodby, Silverstein & Partners Title of Creative Work: I Am a Witness Live Date: 10/22/15 Client: The Advertising Council President + CEO: Lisa Sherman SVP, Group Campaign Director: Heidi Arthur VP, Campaign Director: Deborah Leiter Campaign Director: Hannah Blatt Partner: Adobe CMO: Ann Lewnes Principal Marketing Manager: Megan Dale Creative Co-Chairman, Partner: Rich Silverstein Creative Director: Will Elliott Creative Director: Patrick Knowlton Art Director: Hanna Wittmark Copywriter: Kate Baynham Sr. Designer: Angie Elko Account Services Managing Partner: Robert Riccardi Account Director: Cassi Norman Brand and Communication Strategy Director of Brand Strategy: Bonnie Wan Sr. Communication Strategist: Victoria Barbatelli Communication Strategist: Devon Lynch Business Affairs Business Affairs Manager: Heidi Killeen Production Integrated Producer: Benton Roman Director of Content Production: Todd Puckett Technology Director: Mike Kellogg User Experience Manager: Patrick Wong Production and Interactive Company Company Name: Moonbot Studios Director: Limbert Fabian Co-Director: Jake Wyatt Executive Producers: Lampton Enochs, Trish Farnsworth-Smith, Brandon Oldenburg Producers: Sulivan Parker, Wendell Riley Production Coordinator: Carrie Watts Editor: Calvin O’Neal Jr. Lead Artist: Kenny Callicutt Production Art: Renee Bates, James Cassettari Animation Supervisor: Jake Wyatt Animators: Renee Bates, Jason Behr, Beavan Blocker, Kenny Callicutt, James Cassettari, John Durbin, Kendra Phillips, Andrew Stovesand, David Wilson Animation Cleanup: J.D. Gardner, Justin Holt, Gordon Pinkerton, Kaleb Rice Lead Developer: Heather Shrewsbury Developer: John Cannon UI Developer: LaShea Brittain CG Supervisor: Megan Deane Compositors: Megan Deane, J.D. Gardner, Justin Holt, Thomas J. Moore, Gordon Pinkerton, Kaleb Rice, Russell Smith Pipeline Supervisor: Brennan Chapman Pipeline: Craig Barnett Chief Technical Officer: Bohdon Sayre Production Assistant: Elena Hibbs Editorial Assistants: James M. Cook, Carrie Watts Music Company Name: Mutato Muzika Composer: Mark Mothersbaugh Arrangement: Raymond Plaza Executive Producer: Natalie P. Montgomery Sound Design Company Name: Stimmung Sound Designer: Gus Coven Mix Company Name: One Union Mixer: Joaby Deal :30 Trailer: Company Name: E-Level Editor: Graham Wilcox Musical Arrangement: Nick DeMatteo Motion Graphics Director: Mike Landry 2D Animator: Chad Ford


#IAmAWitness | Bullying Prevention | Ad Council

Some of the top YouTubers are taking a stand against bullying as part of our new "I Am A Witness" campaign. Learn more at IWitnessBullying.org. #IAmAWitness aims to activate the silent majority of kids who witness bullying each day, and empower them to use the new eye emoji to speak up, be a friend and reject bullying. Video credits: Directed By: Andrew Vallentine Produced By: Raisa Machado Director of Photography: Doug Potts Written By: Daniel Kish Producion Designer: Megan Pulone Edited By Collin Davis Sound Mixer: Kile Stumbo Producion Coordinador: Christina Gallanis Art Director: Brian Pizzzi Gaffer: Anirudh Gattu Key Grip: Troy Chiu 1st AC: Rob Kramig 2nd AC: Reed Choinski UPM: Alex Valencia Hair and Makeup: Monique Paredes Sound Mixing Austin: Scott Anderson Hair and Makeup Austin: Jessi Pagel Post Sound Mix: Lime Studios TALENT: Noland Stewert Chelsea Audrie Margurite Bushiri Avra Friedman Victor Rodriguez Visit Ad Council’s Official Blog: http://po.st/BlogAdCouncil LIKE Ad Council On Facebook: http://po.st/LikeAdCouncil Follow Ad Council On Twitter: http://po.st/FollowAdCouncil Follow Ad Council On Tumblr: http://po.st/TumblrAdCouncil Follow Ad Council On G+: http://po.st/PlusAdCouncil Follow Ad Council On Pinterest: http://po.st/PinAdCouncil Follow Ad Council On Linked In: http://po.st/LinkedinAdCouncil Sign Up For Newsletters From The Ad Council: http://po.st/SignUpAdCouncil About the Ad Council: Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society. Fore information, news, events, and more, please click here: http://po.st/AdCouncil #IAmAWitness | Bullying Prevention | Ad Council https://youtu.be/-SCGE98nsno