Holiday Marketeer: Your November Guide for Holiday SEM Ad Copy Optimization

by Karen Amundson
Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we share Holiday SEM ad copy tests you can run each week in November to boost performance. Search engine marketers frequently emphasize the importance of optimizing holiday budgets for shoppers’ research and buying p ...Read the full article