Shopping Campaign Click And Ad Spend Growth Far Outpaced Text Ads Across Engines In Q3 [Study]

by Ginny Marvin
Merkle RKG released its digital marketing report for the third quarter this week. In all, paid search spend rose 19 percent in the US among its client set. Here we are going to focus on what Merkle RKG is seeing in Shopping campaigns on Bing and Google. For point of reference, the agency’s client base skews big retailer and the data focuses on US campaign traffic only. Let’s dive in.Read the full article