What Apple’s iOS 9 Means To Marketers (Hint: Search And UX In Particular)

by Aaron Strout
Over the last couple of years, I have railed against marketers creating mobile applications unless absolutely necessary. And while some like Starbucks and Walmart have done them well, there are thousands of others that go unused on millions of phone screens across the world. The biggest hurdle is the fact that most people don’t use mobile apps unless one of three use cases i ...Read the full article