A CMO’s View: Xerox CMO Shares Strategy Behind Re-Branding One The World’s Top Brands

by Amy Gesenhues

Everybody’s Talkin' at Me…by Xerox

The world of business is abuzz with solutions like the IOT (internet of things), big data and the cloud. Yet, the reality is that despite increased investments, productivity is declining and business outcomes have never been harder to achieve. The next frontier of enterprise transformation and global progress is improving the work itself, and that is where Xerox is uniquely positioned to help people, process and technology work better together. So work can work better, with Xerox.

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