Brands already using Instagram’s Boomerang

by Tanya Dua
Instagram’s new Boomerang app hasn’t been live for more than a day, but already brands are flinging around looping GIFs made with the app. Users don’t need to be on the Facebook-owned platform to use the app, which stitches together a burst of five photos to play them forward and then in reverse in a 1-second video, very closely resembling a GIF.Read the full article