Fluff is Thy Foe: 6 Insurance Landing Page Examples + Critiques

Fluff can seem harmless, but it’s a conversion killer. Image source. Insurance is a complicated thing to market: it’s the only product that people will willingly pay for every month yet hope they never have to use. Of course, this is reasonable when you consider that it’s something used only during times of strife, injury or death.Read the full article