Human Intuition Vs. Marketing Data: Forging A New Alliance

As marketing analytics continue to evolve at a breakneck pace, an interesting race is beginning to take shape: human intuition vs. machine-based intelligence. Earlier this month, MIT researchers announced they’ve developed an algorithm that can trump human intuition. The “data vs. intuition” debate also popped up in multiple sessions at last month’s Advertising Week in New Y ...Read the full article