If you want B2B Content to be Great, Ask Your Community to Participate! #MPB2B

by Ashley Zeckman
The bar for great B2B content marketing is being raised since brands have become publishers and no longer need to rely on traditional media sources for exposure. Unfortunately, budgets and resources don’t always match the required output. Not many B2B marketers realistically have the budget to hire journalists to compete with industry publications.Read the full article