Skittles is the NFL’s first big sponsor for its new Snapchat experiment

There’s rainbows and, if you’re talking Snapchat filters, there’s rainbow barf. Skittles wants you to taste both rainbows. The candy maker became the first sponsor of NFL content on the disappearing messaging app. The Skittles ads ran during the Live Story of Thursday’s game between the Seattle Seahawks and San Francisco 49ers.Read the full article