Using Tech To Boost Content Marketing ROI: Dispatch From MarTech Europe

by Ian Cleary
When was the last time you had a discussion about ROI for content marketing? If you’re involved in content marketing, you probably have that conversation every day. Dave Chaffey, CEO and co-founder of Smart Insights, presented on this topic at MarTech Europe in London this week. Producing high-quality content on a consistent basis is a time-consuming and expensive process, ...Read the full article